Φιλοδοξεί να αποβεί ένας πλήρης οδηγός που θα υποστηρίξει τόσο τους σημερινούς και μελλοντικούς επιχειρηματίες όσο και τους φοιτητές.
Εξέτασε προσεκτικά τα τρέχοντα προϊόντα και τις υπηρεσίες σου. Είναι αρκετά δυνατά και ικανά να ικανοποιούν τις ανάγκες των πελατών σου;
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Η περιγραφή του σκοπού πρέπει να είναι ποιοτική. Για παράδειγμα θα μπορούσε να λέει: ‘’Να αναπτύξουμε την προβολή του προϊόντος μας στην αγορά.
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Ουσιαστικά πρέπει να κάνουμε μία ανάλυση επιχειρηματικού περιβάλλοντος, εσωτερικού και εξωτερικού.